Fones.dk — Shopify Webshop with Club Kickback
Buy a refurbished iPhone. Support your sports club. Pay nothing extra.
Fones.dk sells refurbished iPhones and iPads at competitive prices — with a twist. Every purchase gives customers the option to donate a share of their order value to a Danish sports club of their choice, at no extra cost. Apexgrid built the entire Shopify store around this unique model: a custom-designed theme, dedicated landing pages for each partner club, a Metaobject-powered club management system so new clubs can be onboarded without touching code, and a custom order attribute that links every transaction to the right club — trackable in reports and ready for kickback calculations.
The Challenge
Fones needed a Shopify store that could do more than sell phones. Their business model depends on a growing network of sports club partnerships — each club needing its own branded landing page, a way to track which orders were driven by which club, and a system flexible enough to onboard new partners quickly. Out-of-the-box Shopify couldn't support this without a tailored solution.
The Approach
Apexgrid customised a Shopify theme to match Fones' visual identity and built the club partnership layer on top. Each partner club gets a dedicated landing page — accessible via a unique URL — that presents the store in the context of that club, making customers feel the connection between their purchase and their community. Shopify Metaobjects power the club management system, meaning new clubs can be added and configured without any code changes. A custom order attribute is written to every order at checkout, permanently linking the transaction to the selected club. This data flows into Shopify reports, giving Fones a clear audit trail for calculating and paying out kickbacks to each club.
The Outcome
Fones launched with a scalable club partnership infrastructure that now spans over 20 Danish sports clubs — from Brøndbyernes IF to local golf and gymnastics clubs across the country. Every order is attributed, every kickback is traceable, and adding a new club partner takes minutes rather than days. The model turns a phone purchase into an act of community support, without the customer paying a single krone more.
