Jysk Plantesalg — Shopify Webshop
A webshop built for how a plant nursery actually sells — browse, list, and request a quote.
Jysk Plantesalg doesn't sell like a typical webshop — and their online store shouldn't either. Instead of a standard checkout, customers browse the full catalogue at jyskplantesalg.dk, build a wishlist of plants, and request a final quote. Apexgrid designed and built the entire Shopify solution from the ground up: a custom-designed theme that reflects Jysk Plantesalg's visual identity, a product architecture with carefully structured metafields, VAT toggle support for both B2B and B2C customers, full WMS integration for live stock synchronisation, and hands-on training for staff on everything from creating products and shooting photos to handling incoming plant list requests.
The Challenge
Jysk Plantesalg's sales process doesn't fit the standard e-commerce mould. Plants are priced individually, orders require personal follow-up, and their customer base spans both private buyers and professional landscapers — each with different VAT expectations. They needed a digital presence that could showcase their full range, handle the quote-based sales flow, and stay in sync with their existing warehouse management system — without forcing their business into a checkout model that simply doesn't fit.
The Approach
pexgrid built the entire Shopify store on a custom-designed theme crafted to match Jysk Plantesalg's visual identity. Rather than using Shopify's native order system, the store is configured so customers browse the catalogue, add items to a plant list, and submit a quote request — keeping the personal sales relationship intact. A carefully planned product data architecture using custom metafields ensures all relevant product details display correctly across the store. A VAT toggle lets the same storefront serve both private consumers (inkl. moms) and business customers (ekskl. moms) seamlessly. The existing WMS system was integrated to keep inventory synchronised automatically. Finally, Apexgrid trained the Jysk Plantesalg team on the full workflow — product creation, photography guidelines, and how to handle incoming plant list enquiries efficiently.
The Outcome
Jysk Plantesalg now has a professional, on-brand digital presence that supports their actual sales process rather than working against it. Staff manage their catalogue confidently in Shopify, stock stays synchronised with the warehouse automatically, and customers — whether private or professional — can browse the full range and request a tailored quote from any device.
We needed a webshop that understood our business. Apexgrid built exactly that — not just a solution that looks good, but one that actually fits the way we sell.— Arne, CEO at Jysk Plantesalg
